Week 4 Reflection

Diagram: Design Process

Diagram from Jennifer Visocky and Ken O’Grady’s “A Designer’s Research Manual: Succeed in Design By Knowing Your Clients and What They Really Need.

My process starts by researching and try to get a feel for the city I selected. Of course, we created mind maps, but my mind maps could’ve been better, so I did more research until I felt satisfied with the outcome of the mind maps. After researching the city, I went to the drawing board: 25 sketches for each category.

One of my weaknesses during the project was trying to keep it as simple as possible. There was so much to do for Kyoto when it comes to detail, but I didn’t want to overcomplicate the sketches. I also didn’t want to repeat sketches as well, hence another weakness. 

I’d usually go back and forth sketching and researching until I am satisfied with the outcome with the sketches. As stated in week 3’s logo design workshop, I didn’t want to spend so much time on each design. I know I have some great designs, but it needs more work overall.

References:

O’Grady, J. V., & O’Grady, K. (n.d.). A Designer’s Research Manual. Retrieved from https://learning.oreilly.com/library/view/a-designers-research/9781592535576/chapter-21.html

Refined Sketches of Kyoto

In this course, I really appreciate the critiques that was given to me from my peers and my professor. Some of the feedback I received this month was to not overcomplicate the sketches and try to make it more minimal. The more minimal the logo is, the more it can be utilized big or small. Also, to research a little bit more and find what is unique about certain aspects that can represent the city itself. The reason for that is because mountains and cherry blossoms are overused a lot when creating a logo for that specific country. 

The feedback was very helpful and I will utilize them in the next course, and in the near future.