Week 3
3.3 Design Challenge: Motion Graphics for Social Media
Task: Create 2 Animated logos: one from the tutorial, one from a previous class.
Annotated Bibliography
Thorpe, A., & Gamman, L. (2011). Design with society: why socially responsive design is good enough. CoDesign, 7(3/4), 217–230.
This paper aims to make design that is socially responsive by providing a comprehensive contextualization of previous design accounts and by proposing new and useful ways of understanding the need to address various stakeholders in the design process and design agendas. In the sense of social design and design-led social innovation, the paper also reviews and addresses issues with certain concepts regarding collaboration and agency. It implies that equitable relationships between stakeholders are necessary to ensure that design for social change is effectively delivered in the real world. It also suggests that effective socially responsive methodologies and communication methods for design are important and that designers trying to make meaningful and relevant contributions in new, sustainable ways to accomplish societal goals that needs to be implemented carefully.
Fassi, D., & Sedini, C. (2017). Design actions with resilient local communities: Goals, drivers and tools. Strategic Design Research Journal, 10(1), 36–46.
In this academic Journal, Fassi and Sedini identified the main goals, drivers and methods that should be focused on the resilience design plan. Then they analyzed both of them, focusing on the premise that the resilience design plan must be centered primarily on the involvement of people and the institutions in these processes. With the goals of the design strategy for resilience, they found the engagement of people, development of long-term economic strategies and influence on policy agenda as relevant. Drivers are identified as “thematic frames” that are suitable for the Milan Polytechnic and the development of participatory design practices. Specific design tools for the design strategy for resilience are social media strategies, prototyping events, call for projects and co-design workshops. These elements are used to analyze and identify three recent or ongoing initiatives carried out by the Design Department of the Milan Polytechnic: Coltivando, campUS and CCAlps, taking certain elements for project review or even for designing projects that want to have a major impact and to activate resilience processes.
Interview: What is design for social innovation? (2015, February 17). UNREASONABLE. https://unreasonablegroup.com/articles/interview-design-socialinnovation/#:~:text=Design%20for%20social%20innovation%20is,forces%20that%20drive%20human%20behavior
The Design for Social Innovation (DSI) program conducted an interview with Cheryl Heller, and they explored what it means to design for social change–something that Heller holds near and dear to her heart. In the interview, Heller discusses how Design for Social Innovation came about. Throughout the interview, Heller examines the inspirations that led to Design for Social Innovation which is Design for Good. Heller mentioned about people’s love to save the earth and to be great to one another as the main goal behind such activity. Heller further clarifies her viewpoint on why it makes a difference to engage in social activity to make lasting impressions on the planet. Heller mentioned that it took her and the leaders so much time to make such a program–required some investment on her part and wanted to pave the way for designers that are on the rise.
Mastery Journal Week 3
MDM570 Week 3 Mastery Journal
Abstract
This section of the mastery journal explains the knowledge and outcomes gained in the third week of class utilizing the four degree learning outcomes: Connecting, Synthesizing & Transforming, Solving Problems, Innovative Thinking, and Acquiring Competencies. Research findings in logo animation, designing for social good and the case study for COMMON Hoops are also discussed in this section.
Connecting, Synthesizing, Transforming
In the third week of the course, we were exploring the power of Adobe AfterEffects and how to market the design to the masses (Baldowski, 2021). Our design challenge was to create Motion graphics for Social Media, which is to animate two logos: one from the tutorial that was provided and one from a previous class. From the LinkedIn tutorial, Motion Designer, Editor and Compositor Andy Needham gave us a walkthrough on how to create the Red 30 Animated logo step by step. Learning a new skill is a challenging one, but the more skills you have, the better your chances of having an industry job. When we execute these design challenges, whatever effects we add on to our project we are going to be accustomed to. “Before you make the decision to pursue it, however, you should know that it’s a serious profession that takes a good amount of time to be adequate at and much longer to master. So, as with any other big decision in life, know that you need to make sure it’s something you really want” (Movsisyan, 2019). Logo Animation in After Effects Tutorial (FLIMLION, 2020) is also enclosed.
References:
Baldowski, A. (2021). Full Sail Online Login. https://online.fullsail.edu/class_sections/105581/modules/324814/activities/1947900
FLIMLION VisualFX. (2020, May 26). Trendy Logo Animation in After Effects – After Effects Tutorial – Simple Logo Animation [Video]. YouTube. https://www.youtube.com/watch?v=Eb9gH2wLa2k
Movsisyan, A. (2020, June 8). How to become a great motion graphics designer: A step by step guide [Video]. Yans Media. https://www.yansmedia.com/blog/how-to-become-2d-motion-graphics-designer-step-by-step-guide/
Solving Problems: COMMON Hoops
The problem of the case study “COMMON Hoops” was how to create a program that will empower the youth (ages 12-17) by creating jobs, teaching new and transferable skills, and allowing them to enjoy the positive, recreational activity they will love (COMMON Hoops, n.d.). There was only one solution that was identified in the case study, which was to build and design basketball hoops using reclaimed and salvaged materials. Another solution that could be presented is to re-use the salvage materials and create other things like fences for a neighborhood or garden, benches for parks, and or schools. According to Nick Gromicko, there are advantages of using salvaged building materials. One advantage is that it is “environmentally friendly because it keeps a substantial amount of waste out of landfills and saves the energy and resources that would normally be used for the production of new products” (Gromicko, n.d.).
Motion graphics can definitely elevate and strengthen the solutions presented as it will bring more dynamics and enhance the narrative to the video/presentation. The presentation will show the youth of Alabama working hard, utilizing reclaimed salvaged materials to create basketball hoops and other items to make the area better than it was before. Although the video shows that they are creating basketball hoops, them creating other items could be better. “The process of sequencing in motion graphics can provide visual rhythm, enhance narrative, create emotions, and enable you to construct and restructure time and space” (Krasner, 2008).
References:
COMMON hoops: Empowering youths through design and basketball. (n.d.). AIGA | the professional association for design. https://www.aiga.org/common-hoops-empowering-youths-through-design-and-basketball
Gromicko, N. (n.d.). Salvaged building materials inspection. InterNACHI® – Int’l Association of Certified Home Inspectors. https://www.nachi.org/salvaged-building-materials-inspection.htm
Krasner, J. (2008).Motion Graphic Design: Applied History and Aesthetics.Focal Press. https://learning.oreilly.com/library/view/motion-graphic design/9780240809892/024_9780080887326_Ch12.html
Innovative Thinking
In the case study “COMMON Hoops” there wasn’t a lot of details presented to identify what type of design style used in the design process, but the organization did interviewed people in the community to get some kind of idea/inspiration in creating COMMON Hoops. John Bielenberg’s Project M is the mastermind behind COMMON Hoops. “Project M is an immersive program designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work—especially their “wrongest” thinking—can have significant impact on communities” (Project M, n.d.).
References:
COMMON hoops: Empowering youths through design and basketball. (n.d.). AIGA | the professional association for design. https://www.aiga.org/common-hoops-empowering-youths-through-design-and-basketball
Project M. (2003). Project M – Thinking Wrong since 2003. https://www.projectmlab.com
Sketching Basketball hoops 
Execution 
Empowered youths
Acquiring Competencies
Logo Animation (Occupational because this one of the skills I need in order to become a great graphic designer). Can show character and emphasis to a brand.
Storytelling in Design (Occupational and Technical because I can use this idea in the workforce and in any project, I am working on. Using story elevates the messaging I want to convey as a designer.
After Effects (Technical because this is a motion graphics software). Animation software used for motion graphics and visual effects.
3 areas of learning I am taking away:
- After Effects
- Logo Animation
- Human Centered Design
Jerry Medireck's Mastery Journey 